Nikon Strengthens Digital Focus for 2006
Following the digital phenomena of the past 7 years and Nikon Corporation’s success over this time, more than 97% of Maxwell’s business is now attributed to the digital arena. It therefore makes sense that Nikon Corporation has made the decision to focus management resources on digital cameras in place of film cameras. This decision will allow Nikon to accelerate the development of products that match the demands of an increasingly competitive market place and provide opportunity for continued growth, strengthening the digital line up.
Despite growing competition Nikon Corporation has continued to outperform the market, as shown in recently reported positive financial results which saw group net profit improve by 20% in the fiscal first half which ended in September. Sales of high end digital SLR cameras and the success of products like the D70s and D50 have helped contribute to these positive figures. The introduction of the D200 will continue to strengthen Nikon’s traditional SLR technology category.
“We are pleased to see Nikon continue the growth and strength of their digital line up, the recently reported positive results are an encouragement and we are looking forward to 2006” says David Patch, Chief Executive Officer Maxwell Optical Industries Pty Ltd (Australia’s Nikon distributor).
As the film camera market shrinks and the popularity of compact digital cameras increases, demand for products that offer advanced features and extra value is continuing to grow. The new additions to the Nikon Coolpix range - Nikon Coolpix P1 and P2 with in built Wi-Fi LAN support (wireless connectivity) and unique features such as IN CAMERA RED-EYE FIX, FACE PRIORITY, D-LIGHTING, and IN-CAMERA HELP BUTTON, assist in meeting the demand for products that offer the buyer advanced features, added value and technical advantages that result in better photos. High performance digital SLR cameras are performing well as users shift from film-based SLR cameras or upgrade from compact digital cameras to digital SLR cameras.
As a result of the new strategy Nikon will discontinue production of all lenses for large format cameras and enlarging lenses with sales of these products only continuing while stocks last. This also applies to most of the film camera bodies, interchangeable manual focus lenses and related accessories. Although Nikon anticipates the products will still be in retail distribution up until mid 2006.
In recognition of Nikon’s commitment to professional photographers they will continue to manufacturer and sell the F6, their flagship camera, critically acclaimed as the most advanced film camera ever, as well as a number of manual interchangeable lenses. Sales of the manual FM10 will also continue and is a popular entry level model for studying photography.
• As well as the F6 film body and the manual FM10 Nikon will continue to manufacture and sell the following interchangeable manual lenses:
Nikkor 20mm f/2.8
Nikkor 24mm f/2.8
Nikkor 28mm f/2.8
Nikkor 35mm f/1.4
Nikkor 50mm f/1.2
Nikkor 50mm f/1.4
Micro-Nikkor 55mm f/2.8
Micro-Nikkor 105mm f/2.8
PC Micro-Nikkor 85mm f/2.8D
• After-sales service will continue to be provided as before, according to the policy for each product.